Martín Azambuja

Sundance Film Festival

A flexible identity for the champion of independent stories

The Sundance Film Festival, the largest independent film festival in the U.S., has championed bold storytelling since 1985. Its new identity balances legacy with innovation, using a film-inspired logo, clean typography, and motion rooted in filmmaking language. A fresh brand voice “Narrator of Our Now” connects with artists and audiences alike, while the tagline “All Eyes on Independents” celebrates emerging perspectives.

Done at PORTO ROCHA

Creative Direction: Felipe Rocha, Leo Porto
Design: Martín Azambuja, Joseph Lebus, Natalia Oledzka
Motion Design: Thales Muniz
Interactive Design: Marcos Rodrigues, Giovana Yahiro
Tone of Voice: Natalee Ranii-Dropcho, Claren Walker
Project Management: Elisa Bortolini

Font - Monument Grotesk by Dinamo