Vernacular

Martín Azambuja

Form, typography and culture.

A small independent publisher with a focus on the intersection of form, typography and visual culture that stretch beyond the commonly agreed registers of “good design.”

Done with Andrea Trabucco-Campos

Artificial Typography v0

Second Hand v2

Second Hand is a new book by Jesse Reed that celebrates the overlooked art of vintage book cover design. Featuring 260 covers discovered in used bookstores around the world, it highlights work by legendary and lesser-known designers from the 1940s to the 1990s. What began as an Instagram project has grown into a 288-page limited edition, complete with a detailed index.