Martín Azambuja
VEEPS
VEEPS is a live and on-demand concert streaming platform founded by Joel and Benji Madden, delivering major performances from artists like Billie Eilish and Bob Dylan. To reflect its deep roots in music culture, VEEPS rebranded with a bold, motion-driven identity featuring a striking wordmark, custom typeface, and signature scarlet tones. The new system balances brand presence with flexibility for artist expression. A redesigned, immersive UI enhances the viewing experience across devices. Since launch, VEEPS has seen major growth in engagement and continues to lead in digital live entertainment.
Done at PORTO ROCHA
Creative Direction: Leo Porto
Design: Martin Azambuja, Chae Park, Marek Nedelka
Motion Design: Josh Krauth-Harding
Interactive Design: Marcos Rodrigues, Giovana Yahiro, Niclas Resch
Strategy: Claren Walker
Project Management: Samantha Cruz, Hamilton Yu
Account Director: Luciana Thiesen
Font - VEEPS Ruder Plakat by Lineto
VEEPS Saans by Displaay