Martín Azambuja
Netflix is a Joke: The Festival
The biggest comedy event in history (probably)
"Netflix is a Joke: The Festival" was a massive 11-day comedy event in Los Angeles, featuring 130 comedians across 280 sold-out shows at legendary venues. To match its scale, a bold, copy-driven visual identity was created—centered around wood-type-inspired typography and dimensional graphics—to cut through LA’s media noise. The brand voice leaned into the festival's name, using dry, self-aware humor and playful jabs to engage audiences. From epic trailers to OOH campaigns and on-stage visuals, the identity delivered a unified, laugh-out-loud experience across every touchpoint.Done at PORTO ROCHA
Creative Direction: Felipe Rocha
Design: Martín Azambuja, Maddy Angstreich, Vitor Carvalho, Felipe Rocha, Leo Porto
Copywriting: Casey Ellison
Motion Design: Young G. Woo, Chae Park, Caio Pereira
Project Management: Claren Walker
Font - Midnight Sans by Colophon Foundry