Martín Azambuja
MoMA PS1
From alternative space to Your Place
MASP is regarded as the most important art museum in the Southern Hemisphere. Designed by Lina Bo Bardi and inaugurated in 1968, their building is celebrated as a masterpiece of modern architecture and has become both cultural landmark and meeting point on the bustling Avenida Paulista.
Done at PORTO ROCHA
Creative Direction: Leo Porto
Strategy: Natalee Ranii-Dropcho, Claren Walker, Nick Drain
Design: Martín Azambuja, Alessandro De Vecchi
Motion Design: Josh Krauth-Harding
Account Director: Luciana Thiesen
Project Management: Samantha Cruz
Font - PS1 Slab by berton Hasebe