Martín Azambuja

MASP - Museu de Arte de São Paulo

A modern identity for a modernist icon

MASP is regarded as the most important art museum in the Southern Hemisphere. Designed by Lina Bo Bardi and inaugurated in 1968, their building is celebrated as a masterpiece of modern architecture and has become both cultural landmark and meeting point on the bustling Avenida Paulista.

Done at PORTO ROCHA

Creative Direction: Felipe Rocha, Leo Porto
Design: Martín Azambuja, Joseph Lebus
Motion Design: Thales Muniz
Interactive Design: Marcos Rodrigues, Maya Flood, Michel Farah, David Fiz
Project Management: Elisa Bortolini

Font - FT Aktual MASP by Formula Type



©2025 Martín Azambuja