Martín Azambuja
Fountain
Fountain is a sparkling water infused with the highest quality CBD and all-natural flavors.
Taking the name and the letter F as starting point, we created a colorful, pattern-based identity inspired by organic ingredients. The logomark and Avant Garde wordmark are unified through geometric forms.
Custom graphics extend across packaging, displays, and promotional materials.
Done at Pentagram
Creative Direction: Michael Bierut
Design: Martin Azambuja, Jonny Sikov
Project Management: Abby Matousek