02.    San Diego Zoo global

Brand identity and naming for one of the largest wildlife conservation organizations in the world.

Studio: Pentagram
Office: New York
Partner: Michael Bierut
Project lead: Katie Rominger
Project manager: Camila Perez

“The new logo brings together three animals that are important to the history of the SDZWA and represent its century-long conservation efforts. The animal images play with positive and negative space, and combining them in a single circular shape evokes the interdependence of all living things on the planet. The graphic elements can be modulated across the identity for different contexts, from serious and science-focused to playful and family friendly.”

Pentagram website extract