Martín Azambuja
hola@martinazambuja.com
Graphic Designer & Illustrator
. Based in New York working at PORTO-ROCHA.
. Previously Pentagram and co-founder of Mundial.
. Digital archivist in Gráfica Ilustrada.



Illustration work:

Branding work:


01.    Fountain

Brand identity for a new line of CBD-infused sparkling water.

Studio: Pentagram
Office: New York
Partner: Michael Bierut
Project lead: Jonny Sikov
Project manager: Abby Matousek
“Pentagram designed a colorful brand identity for Fountain that helps it stand out in the category. The logomark is built of a linear pattern inspired by the name and organic ingredients, and can appear in a variety of colors for different flavors. The logo is accompanied by a san serif wordmark set in Avant Garde, which has the same geometric forms and stroke weights as the logo, with the initial “f“ redrawn to echo the central curve. The patterns are extended to custom typography, packaging graphics and promotional materials like posters, in-store displays and swag.”

Pentagram website extract



02.    San Diego Zoo global

Brand identity and naming for one of the largest wildlife conservation organizations in the world.

Studio: Pentagram
Office: New York
Partner: Michael Bierut
Project lead: Katie Rominger
Project manager: Camila Perez
“The new logo brings together three animals that are important to the history of the SDZWA and represent its century-long conservation efforts. The animal images play with positive and negative space, and combining them in a single circular shape evokes the interdependence of all living things on the planet. The graphic elements can be modulated across the identity for different contexts, from serious and science-focused to playful and family friendly.”

Pentagram website extract



384 Keapt St.
Brooklyn, NY

+1 (347) 7514272